CommBank Holidays were launching a campaign to offer amazing holiday destinations to the Commonwealth Bank employees. CommBank Holidays Campaign including micro site with data capture tool, email marketing, posters, banners and marketing collateral. The goal was to create awareness, knowledge and curiosity among all Commonwealth bank staff about the upcoming CommBank Holidays web portal containing exclusive travel deals available to Commonwealth Bank staff.
Think Creative & Print were commissioned to come up with a fun, fresh look and feel for the website and all the marketing collateral, one designed to encourage people to sign up to the CommBank holidays website. A fabulous image of the island gives an instant “I wish I was there” feel and the bright yellow colors kept it fun and vibrant. The campaign included an easy to navigate microsite with data collection tool, flyers, posters, banners and email campaign with editable templates so the client could update and send whenever they needed to.
Art Direction and Strategy
Concept and Development
HTML email campaign