Bower Healthcare is a 100% Australian owned, Sydney based nursing and community care recruitment agency. Bower Healthcare came to us to develop a brand identity for the new company which included a new logo, typeface, colour palette, HTML email template, stationary suite and a corporate brochure.
We took inspiration for the logo from the name of the founder, Graham Bower. Bower is a bird and so the logo of the bird was born. The client wanted to keep the purple from the previous brand so we refreshed the colour palette and created a modern typeface to compliment the logo.
The brand was rolled out across print and digital.
Art Direction and Strategy
Concept and Development