The Benevolent Society is Australia’s first charity and works tirelessly to acheive positive outcomes for people with disability, older Australians, children and families.
The Benevolent Society are now the largest NDIS services provider in NSW and as such required their brand to be updated so it would accessible to people with disabilities, low vision and the aged community. We were tasked with developing a new look and feel for the brand that still kept the beautiful colours from the original brand, but present it in a new way that complied with the rules around accessibility ( WCAG 2.0).
The result is a bright and vibrant brand, completely accessible, easy to read, easy to follow and full of the rich colours and imagery that the Benevolent Society is known for. The initial rollout included the design, printing and distribution of the collateral for the rollout of the NDIS including brochures, handbooks, flyers, posters, tent cards, welcome packs, PowerPoint presentations, newsletters plus all the internal comms to welcome new staff and existing staff to the exciting new brand!
The brand is still being rolled out and we are excited to be a part of it!
Art Direction and Strategy
Concept and Development
Print and Distribution
Infographic Development and Illustration
Tagging for accessibility WCAG 2.0