The Property Council of Australia is the leading advocate for Australia’s $600 billion property industry. The Property Council Academy runs over 100, one, two and three-day courses annually. Courses are presented by over 360 industry professionals to 700 members annually. Every year they launch a new range of courses and require a new look and feel, which is where we come in.
We have been with the Property Council Academy for over 3 years and each year we are challenged to come up with a new design for the course collateral. We are always pushing ourselves to better previous years’ design! As always to brief is to be fun, bright and attention grabbing.
This year we needed to bring it more into line with the look and feel we had also developed for the Property Council of Australia’s Strategy so utilized strong fonts and colours and inspiring words. As always, the year long campaign includes course handbooks, flyers, advertisements, pull up banners, workbooks, power point presentations, calendars, magazine ads and digital media.
We manage the entire process from creative, print through to distribution.
We consider ourselves to the the academy’s brand guardian, ensuring that everything we produce is consistent and on brand, across all communication channels.
Art Direction and Strategy
Concept and Development
Direct Mail Campaign