Park Regis is one of StayWell Hospitality Group’s high profile accommodation brands. The Park Regis brand is a quality accommodation product and aims to deliver modern rooms, innovative technologies and welcoming service.
In 2014 we implemented a complete brand refresh for one of their popular hotel brands Park Regis. The existing brand was tired, dated and was not representing the high caliber of a accommodation provided by the Park Regis chain. Its existing collateral was damaging the brand in the market. The brief was to keep the existing logo and colour palette but come up with a fresh, modern look and feel. They also wanted to include an Aboriginal pattern to represent their Australian heritage to overseas markets. We have brought this look across more than 60 products, many dual language, plus designed the brand guidelines to suit. We manage all the design, print and distribution across all the hotels to ensure consistency
Art Direction and Strategy