Lawcover Brand Refresh

Lawcover Rebrand Campaign and On-going Brand Management

The Lawcover group of companies are wholly owned subsidiaries of the Law Society of NSW. Lawcover is the only legal profession-owned, licenced and APRA regulated insurer in Australia. Lawcover insurance provides professional indemnity insurance to the legal profession.

In 2013 our client Lawcover decided to undergo a complete brand refresh to help improve the perception its customers had of them. The old brand was tired and old fashioned which was not in line with the new direction the company wanted to take.

We  implemented a complete brand review and brand refresh which included a new logo, colour scheme, typography and complete new look and feel. The new brand is fresh and modern whilst still keeping elements of Lawcover’s origins and traditions. We are constantly implementing new designs and communication strategies across all marketing collateral, electronic marketing campaigns, course material, brochures, direct mail campaigns, banners, office signage and video production.

We are Lawcover’s brand guardian and ensure everything we produce is consistent and on brand, across all communication channels.

Brand Identity Development

Brand Strategy

Logo Design

Corporate Collateral Design

Art Direction and Strategy

Brand Management

Print Management

Video Production

HTML email campaigns

Direct Marketing Campaigns

Photography

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