APP is a leading provider of services to the property and infrastructure industries. They came to us to develop a fresh new look and feel for the brand.
The trick to this brief was that almost everything we designed had to be able to be supplied in both WORD as well as In-Design so staff could create their own documents. As WORD is not a design friendly program, and In-Design is a complex program, we had to create a suite of simple, yet professional templates that would be easy enough for staff to use, whilst still being beautiful and creative.
We kept the existing APP logo but developed a new modern colour palette, new fonts and a fresh new look and feel and rolled it out across the entire brand including stationary suite, capability statements, reports, CV templates, submission documents, case studies, brand guidelines, banners plus created user guides for staff to follow when developing their word templates and In-Design templates.
Art Direction and Strategy
Concept and Development